Dreaming of seeing your face on American Eagle billboards or in their latest Instagram campaign? You’re not alone. The popular clothing brand attracts countless aspiring models who love their casual, authentic vibe. Let’s break down exactly what it takes to catch their attention and become part of their modeling team.

What American Eagle looks for in their models

American Eagle targets teens and young adults with their relaxed, comfortable clothing. Their marketing has evolved to showcase real people with diverse looks rather than just traditional model types. The brand values authenticity above all else.

Unlike some fashion brands, American Eagle looks for models who appear approachable and relatable. They want people who can connect with their 15-25 year old customer base. This shift toward authenticity gives opportunities to a wider range of aspiring models.

Basic requirements to get started

Before applying, make sure you meet these basic qualifications:

• Age: You must be at least 18 years old
• Citizenship: U.S. or Canadian citizenship is required for most opportunities
• Social media presence: Active, engaging profiles (especially Instagram and TikTok)
• Personal qualities: Confidence, creativity, and a natural camera presence

While there aren’t strict height or size requirements, you should embody the youthful energy the brand represents. American Eagle and their sister brand Aerie have embraced body positivity, featuring models of various sizes and backgrounds.

Building your modeling portfolio

A strong portfolio is essential when approaching American Eagle or their partner agencies. Here’s how to create one that stands out:

1. Professional photos: Invest in quality photography that highlights your natural look and personality
2. Variety of shots: Include headshots, full-body photos, and casual poses similar to American Eagle’s style
3. Natural styling: Keep makeup minimal and clothing casual to match their aesthetic
4. Authentic expressions: Show genuine smiles and relaxed poses rather than overly posed looks

Your portfolio should showcase your versatility while aligning with American Eagle’s laid-back vibe. Include 5-10 of your best images that demonstrate your potential as their brand representative.

The American Eagle Ambassador program

One popular entry path is through American Eagle’s Ambassador program. This initiative allows everyday people to represent the brand through content creation and social promotion.

To qualify, you need to:

• Meet the basic age and citizenship requirements
• Have skills creating engaging video content
• Show confidence and creativity in your social media presence
• Demonstrate genuine enthusiasm for the brand

Ambassadors receive perks like clothing discounts and early access to new collections. While this isn’t a paid modeling position, it can put you on their radar for future opportunities.

Finding American Eagle modeling opportunities

There are several ways to pursue modeling work with American Eagle:

Direct applications

American Eagle occasionally holds open casting calls or social media contests to find new faces. Their #AerieREAL campaign, for example, invites customers to submit photos for consideration. Follow their official accounts to stay updated on these opportunities.

Agency representation

Working with a reputable modeling agency can increase your chances of booking American Eagle jobs. The brand partners with various agencies to find talent for their campaigns.

Research agencies that have placed models with American Eagle before. Submit your portfolio according to their guidelines, mentioning your interest in working with the brand specifically.

Social media visibility

Sometimes, American Eagle scouts directly from Instagram or TikTok. Optimize your social profiles by:

• Using relevant hashtags like #AEOstyle or #AerieReal
• Creating content that aligns with their brand aesthetic
• Tagging the brand when wearing their clothing
• Building an engaged following that demonstrates your influence

Consistency is key – post regularly and maintain a feed that reflects the casual, authentic style American Eagle is known for.

Preparing for castings and photoshoots

If you’re invited to an American Eagle casting or booking:

• Research thoroughly: Study their recent campaigns to understand current styling and poses
• Practice natural expressions: They look for authentic smiles and relaxed body language
• Dress appropriately: Wear simple, fitted clothing that shows your figure without distracting from you
• Be professional: Arrive early, bring any requested materials, and maintain a positive attitude

Remember that personality matters as much as appearance. American Eagle wants models who are easy to work with and embody their brand values.

Building your path to success

Landing an American Eagle modeling gig usually doesn’t happen overnight. Most successful models follow this progression:

1. Build a strong portfolio and social presence
2. Participate in smaller modeling jobs or local fashion shows
3. Apply to the Ambassador program or similar entry opportunities
4. Network with photographers and others in the industry
5. Seek agency representation
6. Consistently create content aligned with American Eagle’s aesthetic

Patience and persistence are essential. The modeling industry is competitive, but American Eagle’s inclusive approach offers more opportunities than traditional high-fashion brands.

As you pursue this path, remember that authenticity is at the core of American Eagle’s brand. They’re looking for real people who genuinely connect with their audience – not just traditional model types. By embracing your unique qualities while understanding their brand values, you’ll maximize your chances of becoming their next modeling success story.

Frequently asked questions

How much do American Eagle fit models get paid?

American Eagle fit models typically earn between $150-$300 per hour. These specialized models help the design team perfect clothing measurements and typically work 3-5 hours per session. Standard campaign models for American Eagle earn an average of $1,500-$5,000 per day depending on experience and the project scope. Meanwhile, brand ambassadors usually receive store credit and clothing rather than hourly pay. Rates vary based on location, experience level, and whether you’re working directly with the brand or through an agency.

What is the minimum age for American Eagle?

The minimum age to model for American Eagle is 18 years old. This applies to both their main brand campaigns and their Aerie line. For employment in American Eagle retail stores, the minimum hiring age is 16 in most states, with some locations requiring applicants to be 18. The brand’s Ambassador program also requires participants to be at least 18 years old. These age requirements ensure compliance with labor laws regarding working hours and conditions for minors.

What does an American Eagle Brand Ambassador do?

American Eagle Brand Ambassadors create authentic social media content featuring the brand’s clothing, participate in promotional events, share exclusive discount codes with followers, provide feedback on new products, and represent the brand on their campus or in their community. They’re expected to post regularly on platforms like Instagram and TikTok, engage with the brand’s content, and embody American Eagle’s casual, authentic aesthetic. While not traditional employees, ambassadors receive perks like clothing discounts, early access to new collections, and networking opportunities within the fashion industry.

Featured image courtesy: American Eagle